ProvenPrecursor 2.0: About this Substack - 4/22/25
A change research subscriber-only newsletter that guides investors, businesses, professionals towards predictable economic opportunities & away from uncertainty’s risks to prosper & lead.
Why is ProvenPrecursor 2.0 adjusting to a changeful world via Precursor® change research?
Investors, businesses, professionals & others are essential to markets, commerce & the economy, so they seek certainty and prize predictability to prosper & lead.
Their huge change challenge today is the transitional, omni-uncertainty of:
The USG’s changeful ambition of simultaneously revamping its workforces, budget, technologies, trade, border, immigration, diplomacy, security, safety, military, health, economy, markets, currency, commerce, and censorship challenges.
Big-AI’s changeful ambitions are to reinvent everything and replace everyone.
What is Change Research?
The resolver of the uncertainty of rearranging, strange, change.
For 30 years, it’s been a pioneering, innovative, forward-looking change research methodology that exploits traditional research’s weaknesses that are inherently, backward-looking, biased, too company-centric, and conflicted.
Focus on market valuation/business profit obscures future opportunity & risk.
Change research discovers differently in its focus, process, skills, and tools.
Change research empowers straight-forward thinking, to guide investors, businesses and professionals, to get and stay ahead of the curve and rivals.
Why it Matters:
It’s a rare omni-changeful time. The USG is disrupting most of its functions & institutions, meanwhile, Big-AI’s reinventing everything and replacing everyone.
Change matters: It’s the most important, least-researched aspect of investment, business, and competition, processes.
Change is cause. Effects outcomes: opportunity, risk, valuation, growth, profit.
Discontinuous Change: The market is relatively efficient at projecting existing trends or cycles, but poor at new, unusual, or complex change.
Won’t miss the big picture: Anticipate change to not miss the forest for the trees.
Our Subscriber-Driven Mission:
Guide investor, business, & professional subscribers towards predictable economic opportunities, away from uncertainty’s risks, to get/stay ahead, to prosper, lead, & succeed.
The subscriber problems we solve:
Discovers otherwise missed external change opportunities and risks.
Problem – Uncertainty over predictability: Current economic uncertainty change proliferates uncertainties that Big AI can’t explain, predict, or control.
Solution – Predictability over uncertainty: investors, businesses, professionals, prize predictability. It empowers perspective, planning, performance & profit.
Change Research differentiates in providing a successful subscriber perspective:
Change baits fate so anticipating change empowers success. Gain a competitive edge.
Change rearranges so navigating change steers success. Stay ahead to make more informed and better decisions.
Change estranges so mitigating change secures success. Discover solutions, insights, innovations and information your rivals miss.
Who is Scott Cleland? Wikipedia Scott Cleland & ScottCleland.com
Change research expert & thought leader.
Twice #1-ranked, 2004/2005, Institutional Investor, independent analyst and independent investment research provider for being ‘First in Change Research.’
#1 telecom analyst for 1996 Institutional Investor as the first to correctly predict the 1996 Telecom Act’s passage and its many complex change outcomes.
An expert witness who has testified under oath before Congress 17 times.
Serial research pioneer: Change Research, Macrointernetics®, & Macro-AI change research.
Serial entrepreneur: Founded several organizations, Precursor Group Inc. Broker Dealer, Investorside Research Association, Precursor LLC Advisory, NetCompetition.org, RestoreUsInstitute.org, and ProvenPrecursor.Substack.com
A Cyber-Conservative well-acquainted with Tech’s ceaseless censorship of conservatives.
A critic of Google/Big-Tech’s impunity to surveil monopolize, dominate, and censor.
Discovers differently: sees world whole, organizes chaos, anticipates change, clarifies cause-effects, analyzes authentically, & confirms courage of convictions.
Why Subscribe?
Change Research = less uncertainty/blindsides, more clarity and predictability.
Opportunity cost of missing out from change research’s predictability benefits.
Don’t fly blind. Uncertainty changes affect your interests positively and negatively.
Be first not last in anticipating & navigating strange rearranging changes.
Only one demystifying AI’s Black Box. It’s critical to know what goes on inside it.
Note: ProvenPrecursor will generally publish on a bi-weekly schedule. However, timing may vary to allow flexibility for long-form pieces, timely short-form updates, or to accommodate key developments and calendar holidays.